Dr. John Oliffe is a Professor and Canada Research Chair (Tier 1) in Men’s Health Promotion at the School of Nursing, University of British Columbia (UBC), Vancouver, Canada. He is also an Honorary Professor at the Department of Nursing, University of Melbourne. As founder and lead investigator of UBC's Men's Health Research Program, John’s work focuses on masculinities in the areas of male suicide prevention, psychosocial prostate cancer care and smoking cessation amongst fathers. His qualitative work has progressively transitioned from description to interventions, and mixed methods program evaluation. Current projects include Canadian and Australian based studies focused on male suicide prevention. His published peer reviewed journal publications exceed 300, and he has been supported by approximately $33 million in research and career award funding. Findings drawn from his research offer public health messaging and guidance to clinicians, policy-makers and researchers.